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Reinforcement Learning in Pinterest Ads – DRL-PUT in action!
DRL-PUT replaces Pinterest's hand-tuned ad ranking weights with a policy network picking utility weights per request; A/B tests show CTR up 9.7%, LC-CTR up 7.7%.
reinforcement learningrecommender systemsPinterest
Uczenie ze Wzmocnieniem w Reklamach na Pinterest – jak DRL-PUT zmienia grę / Reinforcement Learning in Pinterest Ads – How DRL-PUT Changes the Game
Pinterest's DRL-PUT learns the weights of its ad ranking utility with policy gradients instead of tuning them by hand, lifting CTR by 9.7% and LC-CTR by 7.7%.
reinforcement learningrekomendacjePinterest